Throughout the workshop, we analysed actual case studies and worked in groups to learn how to:
• Act strategically before, during, and after a reputation crisis
• Identify stakeholders and develop an effective crisis communication plan
• Craft key messages and choose the right communication channels
• Respond quickly and effectively to minimise reputational damage

A huge thank you to Julia Petryk for sharing her deep expertise and making crisis comms strategies so practical and engaging!

Liliia Tulupenko

PR & Comms

I loved the workshop held by Julia, where we discussed types of crises in communication and reputation, and explored useful strategies for overcoming them.
We also discussed real cases and examples, and various methods of communicating during a crisis.
Additionally, we had a great case practice where participants developed their own anti-crisis plan and strategy. I highly recommend it to all who work in the field of Communication!

Kate Kifa

Co-founder at PR Solutions

I was thoroughly impressed by this workshop. Julia masterfully delved into the intricacies of crisis communication, providing practical tools and insights. The most valuable aspect for me was developing a crisis response plan - it was an incredible experience that I took into my professional life.

I highly recommend this workshop to anyone seeking to refine their skills and strategic approach to public relations during crises.

Viktoriia Honcharenko

PR Manager at Esculab

I attended a similar workshop by Tech PR School and learned how to classify different types of crises. Sometimes it's beneficial to step out of your routine context and think strategically. Afterward, I adapted an anti-crisis strategy in my company. Highly recommend for all comms specialists🙌🏼

Olesia Zorina

Head of Communications at clust.team