Media Relations Summer Bootcamp
6 - 9 July 2024, Online

About the Bootcamp

Join us from July 6th to 9th for an in-depth exploration of media relations in our Media Relations Summer Bootcamp. This unique training program is designed to provide PR professionals with the essential skills and knowledge needed to excel in media relations and effectively engage with American journalists.

Program Overview:

Our program features expert-led sessions, interactive workshops, and Q&A opportunities to ensure attendees gain valuable insights and practical skills. Over four days, you'll learn the latest strategies and best practices in media relations, from building relationships with journalists to leveraging AI tools.

Why Attend?

● Expert-Led Sessions: Gain insights from industry leaders on effective media relations strategies. ● Practical Pitching Techniques: Learn how to craft and deliver compelling pitches to secure media coverage. ● Business Etiquette: Understand the nuances of professional etiquette in media relations.● AI Integration: Explore the role of AI in media relations and how to leverage it for better results. ● Interactive Q&A: Engage directly with experts during dedicated Q&A sessions to clarify your doubts and deepen your understanding.

Schedule: 

  • 06 July

    11:00 - 14:00

    Building and Maintaining Relationships with Journalists

    Workshop

    Julia Petryk

    Founder Tech PR school, Co-founder PR ARMY

  • 07 July

    11:00 - 14:00

    Business Etiquette & Pitch Feedback

    Workshop

    Mike Cronin

    Press contributing editor

  • 08 July

    18:00 - 19:30

    How to pitch for USA market?

    Lecture

    Chris Herbert

    PR & Comms Leader
    CCO Stratos Consulting Group; Co-Founder of Pendulum PR

  • 09 July

    17:00 - 18:30

    Leveraging AI for Efficient CRM Database Management of Reporters

    Webinar

    MuckRuck

    TBA

  • 09 July

    18:30 - 20:00

    Q&A and Closing

    Lecture



Pricing

Early Bird

$243

Book before June 25th:

Premium

$587

Participation with private consultation.

Regular

$383

Participation

GROUP DISCOUNTS AVAILABLE: SAVE UP TO 15%
To register your team now and benefit from huge group savings, please contact us at moc.rp-tcudorp%40ailuj

YOUR TICKET BENEFITS:
Gain access to every session, networking opportunities, a certificate of attendance, PDF versions of all presentations, and even the recordings.

Lecturers

Illustration

Chris Herbert

Public Relations & Communications LeaderCCO Stratos Consulting Group; Co-Founder of Pendulum PR

Chris Herbert has been helping companies and organizations find voices that resonate with the public for 25 years. Her high-energy style and tireless work ethic has drawn the praise of those she works with, and her strategic mind continually draws the attention of regional, national, and international media.
Chris leads Pendulum’s Consumer Brands PR division and has been an integral part of helping many consumer tech brands stand out in a crowded and noisy industry. She has worked with global brands including Scosche, Catalyst, WHOOSH!, ShiftCam, Wildhorn and others penetrate the media market to gain brand recognition and brand loyalty - resulting in increased sales and market share.
She has a passion for PR with a cause and has worked with a variety of philanthropic and non-profit organizations including community and private foundations, Girl Scouts, and rotary clubs to help them gain valuable public attention.

Illustration

Mike Cronin

Press contributing editor

Mike Cronin is a Peabody, duPont, and Murrow award-winning journalist with experience spanning 24 years. He has worked for Bill Moyers and news organizations such as Austin Business Journal, Associated Press, Minnesota Public Radio, The Arizona Republic, MinnPost, The Salt Lake Tribune, and Texas Watchdog.
Mike’s beats have included startups, finance, growth, and the economy. He also has advised companies on developing content, media, market positioning, messaging, and growth public-relations strategies.
Mike earned a master’s degree in international affairs from Columbia University in New York City and a bachelor’s degree in politics from Trinity College in Dublin, Ireland.

Illustration

Julia Petryk

Founder Tech PR school, Co-founder PR ARMY

Julia is a community builder, globetrotter, inspirational networker and educator who drives a professional comms/PR community in Ukraine. She co-founded the Ukrainian PR Army hours after Russia’s full-scale invasion of Ukraine.
She received hundreds of publications in top global media outlets and built friendly relationships with them: Forbes, CNBC, TechCrunch, VentureBeat, The Next Web, The Entrepreneur, Mashable, WIRED, and others.
Julia is recognized among 25 PR innovators EMEA and was awarded Future is Female award by Advertising Week and Warner Brothers Discovery.

Illustration

Muck Rack

TBA

TBA

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