A comprehensive 5-day online training program designed to equip defence tech professionals with critical communication and PR skills. The program focuses on practical strategies for effectively engaging key stakeholders, including media, investors, government officials, partners, and customers. Participants will also gain a unique opportunity to address specific challenges and goals through direct interactions with stakeholder representatives during dedicated Q&A sessions.
Program
2025
Day 1, May 19
6:00 PM - 7:30 PM
The Role of Communication in Defence Tech
Speaker: Julia Petryk, Co-founder & CEO at CalibratedLanguage: Ukrainian
Making the Most of International Events: Best Practices
Speaker: Liuka Lobarieva, Co-founder & COO at CalibratedLanguage: Ukrainian
Day 2, May 20
6:00 PM - 7:00 PM
Effective Communication with Government Contractors and Law Enforcement Agencies
Speakers: Daria Kotova & Olga Gonchar, Partners in the Defence and Infrastructure Procurement Practice, Advanq Law Firm Language: Ukrainian
Day 3, May 21
6:00 PM - 7:00 PM
Operations at the Speed of Trust
Speaker: Daniel Blanc, Retired Senior Military Officer from the Canadian ArmyLanguage: English
Day 4, May 22
6:00 PM - 7:00 PM
Engaging International Media: Storytelling to generate interest and investment
Speaker: Brian Rohan, Strategy and Communications Advisor, GCC region. Former International Journalist and Pulitzer Prize FinalistLanguage: English
Day 5, May 23
6:00 PM - 8:00 PM
Communication x Fundraising in Defence Tech: tools, strategies & tactics
Speaker: Kateryna Bezsudna, Co-founder & CEO, Defence Builder Accelerator Language: Ukrainian
Nailing your Pitch for Investors
Speaker: Zane Bojare, Co-founder, Enablers School; Pitch Coach, Startup Wise GuysLanguage: English
Q&A Session: Inside the Mind of a Defence Tech Investor
Speaker: Vojta Rocek, Partner, Presto Tech HorizonsLanguage: English
Who should attend?
● Defence tech startup leaders (Founders, CEOs)● PR and Communications professionals in the defence tech sector● Technical writers● Grant writers● Public Affairs Managers
Registration Fee
The organizers may deny your participation due to security reasons, with a full refund.
₴2000🇺🇦 Free for Ukrainian Veterans and Military Personnel
Includes access to Defence Tech Comms Bootcamp recordings, PDF presentations, and the opportunity to join a Signal chat to connect with other participants.
Please note that access will remain active for 3 months only.
Program 2024
«The Role of Communication in Defence Tech»Julia Petryk, CEO, Calibrated
«Strategic Communications in Disaster Response» Lieutenant Commander Jeannie Shaye, Public Affairs Officer for the U.S. Coast Guard, Pacific Area«Communications Strategies for Raising Capital»JOHN M. CORRIGAN, Co-Founder and COO, Kurve.
«Understanding NATO Strategic Communications»
Maryna Vorotyntseva, Senior Expert, NATO Strategic Communications Centre of Excellence«Technical Writing»
Richard Brown, Head of Technology Communications, BAE Systems«Working with the Media: How to Talk About Technology Without Compromising It»
Liuka Lobarieva, COO, Calibrated
Antonina Ria, PR Specialist, Calibrated
FAQ
What Happens After Registration?
After registering, your information will be verified by the organizers. Once confirmed, you will receive an email with a payment link. After your payment is processed, you will receive a follow-up email containing all the necessary details for participation.
If You Are Purchasing Recordings:
Once your payment is confirmed, you will receive access links via email to the session recordings and accompanying PDF presentations. You will also be invited to join a Signal chat to connect with other Bootcamp participants. Please note that access to the materials is valid for 3 months. If you do not receive the email, please check your spam folder or contact us at .moc.rp-tcudorp%40ailujHow Long Does Each Session Last?
The duration of each session depends on the speaker. On average, a session lasts up to 90 min.
What Is the Language of the Sessions?
The Bootcamp will be conducted in both English and Ukrainian, with all handout materials provided in English.
Co-hosted by:
Calibrated is a Ukraine-born communications agency with a global focus, specializing in advocacy and communications for resilience tech, including info/cybersecurity and defence tech. Media partner of top industry events like IT Arena Lviv and Resilience Conference London, as well as Counteroffensive Pro publication and Defender Media.
Tech PR School offers specialized training in public relations for startups and tech companies, equipping teams with the tools and strategies needed to build a strong, impactful presence in the global market.
Supported by:
CSG, a global industrial-technological group owned by Czech entrepreneur Michal Strnad, develops and supplies strategically important defence, aerospace, and automotive technologies. With production facilities across Europe, India, the UK, and the USA, CSG exports worldwide and employs over 14,000 people. Its key companies include Tatra Trucks, MSM Group, The Kinetic Group, and Eldis. In 2024, CSG reported €5.2 billion in revenue, including €4 billion in consolidated earnings. The group continues to invest in innovation to support a safer and more stable future.