A comprehensive five-session online programme designed to equip defence tech professionals with critical communication and PR skills for effective stakeholder engagement. The sessions focus on structuring communications, preparing for international events, working with media, engaging investors, and navigating government and procurement environments.
Who will find the program most valuable?
● Defence tech startup leaders (Founders, CEOs)● PR and Communications professionals in the defence tech sector● Technical writers● Grant writers● Public Affairs Managers
Agenda
Session 1
The Role of Communication in Defence Tech
Speaker: Julia Petryk, Co-founder & CEO at CalibratedLanguage: Ukrainian
Making the Most of International Events: Best Practices
Speaker: Liuka Lobarieva, Co-founder & COO at CalibratedLanguage: Ukrainian
Session 2
Effective Communication with Government Contractors and Law Enforcement Agencies
Speakers: Daria Kotova & Olga Gonchar, Partners in the Defence and Infrastructure Procurement Practice, Advanq Law Firm Language: Ukrainian
Session 3
Operations at the Speed of Trust
Speaker: Daniel Blanc, Retired Senior Military Officer from the Canadian ArmyLanguage: English
Session 4
Engaging International Media: Storytelling to generate interest and investment
Speaker: Brian Rohan, Strategy and Communications Advisor, GCC region. Former International Journalist and Pulitzer Prize FinalistLanguage: English
Session 5
Communication x Fundraising in Defence Tech: tools, strategies & tactics
Speaker: Kateryna Bezsudna, Co-founder & CEO, Defence Builder Accelerator Language: Ukrainian
Co-hosted by:
Calibrated is a Ukraine-born communications agency with a global focus, specializing in advocacy and communications for resilience tech, including info/cybersecurity and defence tech. Media partner of top industry events like IT Arena Lviv and Resilience Conference London, as well as Counteroffensive Pro publication and Defender Media.
Tech PR School offers specialized training in public relations for startups and tech companies, equipping teams with the tools and strategies needed to build a strong, impactful presence in the global market.
Supported by:
CSG, a global industrial-technological group owned by Czech entrepreneur Michal Strnad, develops and supplies strategically important defence, aerospace, and automotive technologies. With production facilities across Europe, India, the UK, and the USA, CSG exports worldwide and employs over 14,000 people. Its key companies include Tatra Trucks, MSM Group, The Kinetic Group, and Eldis. In 2024, CSG reported €5.2 billion in revenue, including €4 billion in consolidated earnings. The group continues to invest in innovation to support a safer and more stable future.