PESO model Q&A with Gini Dietrich
Webinar
Join us for an insightful online Q&A session featuring Gini Dietrich, a pioneer behind the PESO model that has revolutionized the field of communications over the past eight years. Since its launch, the PESO model has become a cornerstone in strategic communication, blending Paid, Earned, Shared, and Owned media into a cohesive and powerful framework. Despite its widespread adoption and apparent simplicity, professionals often encounter challenges when attempting to implement it effectively in today's rapidly evolving PR environment.
Language of Lecture: English 🇬🇧