Recorded Q&A session

Unlock the Secrets of the PESO Model with Gini Dietrich

SpeakerGini DietrichCEO at Arment Dietrich, Founder of Spin Sucks, Creator of the PESO Model©
Moderator Julia PetrykFounder Tech PR school, Co-founder PR Army

Personal Brand

Are you ready to transform your strategic communications approach? 
Join Gini Dietrich, the visionary behind the revolutionary PESO model, for an insightful online Q&A session. 
Over the past eight years, the PESO model has redefined the field of communications by seamlessly integrating Paid, Earned, Shared, and Owned media into a unified, impactful strategy.
Despite its simplicity and widespread adoption, many professionals face challenges in effectively implementing the PESO model in today's dynamic PR landscape. 
This session is your opportunity to learn directly from the expert who pioneered this transformative framework.

What you will gain from the session:

● Exclusive Insights: Learn the nuances of the PESO model directly from its creator.
● Practical Strategies: Discover actionable techniques to overcome common implementation challenges.
● Industry Trends: Stay ahead of the curve with the latest developments in strategic communications.

Guest speaker


Gini Dietrich

CEO at Arment Dietrich, Founder of Spin Sucks, Creator of the PESO Model©

● Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm.
● She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro.
● Gini is the author of the PR and marketing blog, Spin Sucks, which has been named the number one Cision Top 50 PR Blogs, the number three Listly Top 50 PR and Marketing Blogs, an annual Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog.
● She is also co-host of Inside PR, a weekly podcast about communications and social media, and where they all meet and intersect.
● One of the top rated communication professionals on the social networks, Gini writes for Crain’s Chicago Business, OpenForum, AllBusiness Experts, and for various PR and marketing blogs and publications.
● She delivers numerous keynotes, panel discussions, coaching sessions, and workshops around the globe on the subject of communications in the digital age.



Julia Petryk

Founder Tech PR school, Co-founder PR Army

● Over 15 years of experience in digital PR. Consults startups and international companies.
● Julia has recently led the international PR department of the IT company MacPaw, where she established the PR function from scratch and formed a team.● Achieved hundreds of publications in top global media and built friendly relations with them: Forbes, CNBC, TechCrunch, VentureBeat, The Next Web, The Entrepreneur, Mashable, among others. WIRED even dedicated a part of an article to her.● Julia's projects have repeatedly received professional awards from international peers: PR Daily Award, SABRE Award, AMEC award.● Articles about Julia have been published in WIRED, and she has been interviewed by the British Telegraph.
● Received the "Future is Female" award from Advertising Week and Warner Brothers Discovery.● Named in the list of 25 innovators in PR by PRovoke media — Innovator 25 EMEA 2023.
● Co-founder of PR Army, actively involved in the information front since the beginning of the full-scale invasion, disseminating the truth about events in Ukraine in international media.
● Author of the channel PR_pub
Certifications and Training:● Mini MBA course for busy people: strategy, management, marketing, finance від Pareto Business School, November 2023● Курс "Creating a PR Strategy" from CIPR, December 2022● Курс "Risk issues management and crisis" from CIPR, November 2022● Курс "Reputation management course" from CIPR, October 2022● Курс "Creating Effective PR Strategies and Campaigns" from London School of Public Relations● Курс "Digital Communications" from CIPR, October 2020

Why purchase the recording?

● In-Depth Knowledge: Access hours of expert content at your own pace.
● Lifetime Access: Revisit the session anytime to refresh your understanding and stay updated.
● Comprehensive Q&A: Gain valuable insights from questions posed by your peers, addressing real-world scenarios and solutions.

Support the PR Army

All proceeds will be generously donated to the PR Army. We kindly request a minimum donation of $15 to get a recording.
The PR Army is an initiative by Ukrainian PR and communication experts and journalists, aimed at helping global media tell the accurate story of this war through the perspectives of Ukrainian experts, authorities, and witnesses.
Founded in the first days of the full-scale invasion, the Ukrainian PR Army is an independent non-profit initiative. It helps the world’s media convey the true narrative of the Russo-Ukrainian war through the voices of Ukrainian eyewitnesses, experts, and authorities, building a proven image of Ukraine as a democratic, independent European country.

Don't miss out on this unique opportunity to enhance your communication strategies with one of the industry's leading experts.
Click the button DONATE to purchase the session recording and start your journey towards mastering the PESO model.

Donate to get the recordings

All proceeds from this event will be generously donated to PR Army. We kindly request a minimum donation of $15 to participate.


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