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Are you ready to transform your strategic communications approach?
Join Gini Dietrich, the visionary behind the revolutionary PESO model, for an insightful online Q&A session.
Over the past eight years, the PESO model has redefined the field of communications by seamlessly integrating Paid, Earned, Shared, and Owned media into a unified, impactful strategy.
Despite its simplicity and widespread adoption, many professionals face challenges in effectively implementing the PESO model in today's dynamic PR landscape.
This session is your opportunity to learn directly from the expert who pioneered this transformative framework.
● Exclusive Insights: Learn the nuances of the PESO model directly from its creator.
● Practical Strategies: Discover actionable techniques to overcome common implementation challenges.
● Industry Trends: Stay ahead of the curve with the latest developments in strategic communications.
Gini Dietrich
CEO at Arment Dietrich, Founder of Spin Sucks, Creator of the PESO Model©
● Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm.
● She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro.
● Gini is the author of the PR and marketing blog, Spin Sucks, which has been named the number one Cision Top 50 PR Blogs, the number three Listly Top 50 PR and Marketing Blogs, an annual Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog.
● She is also co-host of Inside PR, a weekly podcast about communications and social media, and where they all meet and intersect.
● One of the top rated communication professionals on the social networks, Gini writes for Crain’s Chicago Business, OpenForum, AllBusiness Experts, and for various PR and marketing blogs and publications.
● She delivers numerous keynotes, panel discussions, coaching sessions, and workshops around the globe on the subject of communications in the digital age.
Julia Petryk
Founder Tech PR school, Co-founder PR Army
● Over 15 years of experience in digital PR. Consults startups and international companies.
● Julia has recently led the international PR department of the IT company MacPaw, where she established the PR function from scratch and formed a team.● Achieved hundreds of publications in top global media and built friendly relations with them: Forbes, CNBC, TechCrunch, VentureBeat, The Next Web, The Entrepreneur, Mashable, among others. WIRED even dedicated a part of an article to her.● Julia's projects have repeatedly received professional awards from international peers: PR Daily Award, SABRE Award, AMEC award.● Articles about Julia have been published in WIRED, and she has been interviewed by the British Telegraph.
● Received the "Future is Female" award from Advertising Week and Warner Brothers Discovery.● Named in the list of 25 innovators in PR by PRovoke media — Innovator 25 EMEA 2023.
● Co-founder of PR Army, actively involved in the information front since the beginning of the full-scale invasion, disseminating the truth about events in Ukraine in international media.
● Author of the channel PR_pub
Certifications and Training:● Mini MBA course for busy people: strategy, management, marketing, finance від Pareto Business School, November 2023● Курс "Creating a PR Strategy" from CIPR, December 2022● Курс "Risk issues management and crisis" from CIPR, November 2022● Курс "Reputation management course" from CIPR, October 2022● Курс "Creating Effective PR Strategies and Campaigns" from London School of Public Relations● Курс "Digital Communications" from CIPR, October 2020
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