Lecture and Q&A session

Leveraging AI for Efficient CRM Database Management of Reporters

SpeakerLinda ZebianDirector of Communications at Muck Rack
Moderator Julia PetrykFounder Tech PR school, Co-founder PR Army

Personal Brand

Join us for an insightful lecture on "Leveraging AI for Efficient CRM Database Management of Reporters," presented by Linda Zebian, the Director of Communications at Muck Rack. 
This session will delve into the transformative power of AI in managing CRM databases for reporters, enhancing the efficiency and effectiveness of media relations and communication strategies.

Why Attend?

Gain insights from a leading communications expert

Learn how AI can transform your CRM and media relations strategies

Discover more about Muck Rack tools and their applications

Network with industry professionals

Participate in an interactive Q&A session

About Muck Rack

Muck Rack, founded in 2009 by Gregory Galant and Lee Semel, is a software platform that connects public relations professionals with journalists. 
Since 2011, it has provided a free database for journalists and a subscription-based service for PR professionals. Muck Rack indexes every tweet from registered journalists and sends daily emails summarizing trending topics among journalists on social media.

Guest speaker


Linda Zebian

Director of Communications at Muck Rack

● Linda joined Muck Rack as its first-ever Director of Communications in January 2022. As Muck Rack’s communications lead, Linda sets communications strategy for Muck Rack’s enterprise, both internally and externally, including messaging, issues management, media relations and employee communications.
● Linda joins Muck Rack from The New York Times Company, where she spent 10 years in various communications positions, developing and executing communications strategies for the business side of the company including Growth, Product and Technology to reinforce The Times’ innovation and financial success, drive subscription growth and improve retention, strengthen brand affinity and attract top talent.
● Most recently she served as a freelance Communications Advisor, and before that, as Executive Director, Corporate Communications. She also served as both a Director and Manager of Corporate Communications during her tenure.
● Before joining The Times, Ms. Zebian was communications associate at the nonprofit organization Consumers Union, where she managed media relations for Consumer Reports magazine, ConsumerReports.org and ShopSmart magazine. She began her career as a reporter for Folio where she covered the magazine media industry and later managed conference programming for Folio’s publisher, Red 7 Media, a division of Access Intelligence.
● She received her B.A. in English from Fairfield University. She lives in Massachusetts with her husbandand two children.



Julia Petryk

Founder Tech PR school, Co-founder PR Army

● Over 15 years of experience in digital PR. Consults startups and international companies.
● Julia has recently led the international PR department of the IT company MacPaw, where she established the PR function from scratch and formed a team.● Achieved hundreds of publications in top global media and built friendly relations with them: Forbes, CNBC, TechCrunch, VentureBeat, The Next Web, The Entrepreneur, Mashable, among others. WIRED even dedicated a part of an article to her.● Julia's projects have repeatedly received professional awards from international peers: PR Daily Award, SABRE Award, AMEC award.● Articles about Julia have been published in WIRED, and she has been interviewed by the British Telegraph.
● Received the "Future is Female" award from Advertising Week and Warner Brothers Discovery.● Named in the list of 25 innovators in PR by PRovoke media — Innovator 25 EMEA 2023.
● Co-founder of PR Army, actively involved in the information front since the beginning of the full-scale invasion, disseminating the truth about events in Ukraine in international media.
● Author of the channel PR_pub
Certifications and Training:● Mini MBA course for busy people: strategy, management, marketing, finance від Pareto Business School, November 2023● Курс "Creating a PR Strategy" from CIPR, December 2022● Курс "Risk issues management and crisis" from CIPR, November 2022● Курс "Reputation management course" from CIPR, October 2022● Курс "Creating Effective PR Strategies and Campaigns" from London School of Public Relations● Курс "Digital Communications" from CIPR, October 2020


Participants will have the opportunity to ask questions and learn more about Muck Rack's innovative tools directly from Linda Zebian.
This is a unique chance to gain deeper insights and practical knowledge on leveraging Muck Rack for your communication needs.


$ 55

The cost includes: a recording of the meeting and a list of useful links from the event.

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