An insightful online Q&A session featuring Gini, a pioneer behind the PESO model that has revolutionized the field of communications over the past eight years. Since its accidental launch, the PESO model has become a cornerstone in strategic communication, blending Paid, Earned, Shared, and Owned media into a cohesive and powerful framework. Despite its widespread adoption and apparent simplicity, professionals often encounter challenges when attempting to implement it effectively in today's rapidly evolving PR environment.
The session was in English.
What You will Learn:
Understanding the PESO model's current challenges and opportunities
Strategies for overcoming resistance and implementing the model effectively
Leveraging data to support the adoption of the PESO model
Incorporating new tactics and tools without losing strategic focus
Planning for the future of communications with the PESO model
Guest speaker
Gini Dietrich
CEO at Arment Dietrich, Founder of Spin Sucks, Creator of the PESO Model©
● Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. ● She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. ● Gini is the author of the PR and marketing blog, Spin Sucks, which has been named the number one Cision Top 50 PR Blogs, the number three Listly Top 50 PR and Marketing Blogs, an annual Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. ● She is also co-host of Inside PR, a weekly podcast about communications and social media, and where they all meet and intersect.● One of the top rated communication professionals on the social networks, Gini writes for Crain’s Chicago Business, OpenForum, AllBusiness Experts, and for various PR and marketing blogs and publications.● She delivers numerous keynotes, panel discussions, coaching sessions, and workshops around the globe on the subject of communications in the digital age.● Gini is also the coauthor of Marketing in the Round, released by Que Publishing in May, 2012.
Who Should Attend:
Communications Professionals
Marketing Managers
PR practitioners
Business Leaders
Anyone interested in enhancing their strategic communication skills
PR army
PR Army is an independent, non-profit organization comprising Ukrainian communication experts. Their mission is to share the truth about the Russian war against Ukraine and to build a credible image of Ukraine as a democratic, independent European country.
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